Experience the difference that comes from decades of dedication to women’s comfort and confidence.
A Legacy of
Comfort,Confidence
& Care
A Legacy of Comfort,Confidence & Care
A part of everyday routines, celebrations, first days at school, weddings, motherhood, and quiet moments at home.
Years of Trust
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More than a brand — NIMALLI is a companion.
A part of everyday routines, celebrations, first days at school, weddings, motherhood, and quiet moments at home.
A legacy passed from mothers to daughters — and now to you.
Our Heritage
Our Heritage
From a Garage in
T. Nagar, 1939
At NIMALLI, customer delight remains our guiding philosophy. Our success is rooted in maintaining the highest standards in retailing quality products — a proud tradition carried forward from Naiduhall, our heritage brand.
The journey began humbly, founded by Mr. M.G. Naidu, a first-generation entrepreneur who migrated from Gudiyatham. With just one tailoring machine in a small garage in T. Nagar, Chennai, he laid the foundation of a legacy built on hard work, trust, and quality.
- Origin
T. Nagar, Chennai
- Founder
Mr. M.G. Naidu
Rooted in
Empathy & Trust
At a time when lingerie purchases carried social stigma, Mr. Naidu personally went door-to-door to reach his customers.
Later, he empowered local women by employing them, creating an additional source of income and dignity through work. As the loyal customer base grew, the first showroom was inaugurated in 1939.
His son, Mr. G. Rama Naidu, started at the grassroots level, mastering every aspect of the business before modernizing the store.
Empathy First
Understanding women's needs with sensitivity and respect
Women Empowerment
Creating opportunities and dignity through meaningful work
Trust & Quality
Building lasting relationships through consistent excellence
~ M.G. Naidu & G. Rama Naidu
Founders & Visionaries
Next Generation
Next Generation
Growth &
Where It All Began
The torch of family values and business excellence passed seamlessly to the next generation. Mr. G. Rama Naidu’s children embraced the legacy while bringing fresh perspectives to modernize the retail experience.
Through strategic expansion and innovative customer service approaches, Naiduhall became a household name across Tamil Nadu, synonymous with quality, trust, and women’s comfort.
The brand evolved from a single garage workshop to multiple showrooms, always maintaining the core values of empathy, quality, and customer delight that defined its humble beginnings.
- Expansion
Multiple Showrooms
- Recognition
Household Name
- Continuing the Legacy of Excellence
Present Day
Present Day
A Return to
Where It All Began
Introducing NIMALLI — Adding a new chapter to this inspiring legacy, Mr. M.G. Naidu’s grandson, Mr. R. A. MAHESH RAM, now opens a new NIMALLI store in T. Nagar, Chennai — a symbolic return to where it all began.
Blending tradition with innovation, this store stands as a tribute to the family’s enduring values and commitment to serving women with grace, trust, and timeless elegance.
- Innovation
Modern Experience
- Heritage
Timeless Values
- Third Generation Excellence
Our
Brand Pillars
Four foundational values that have guided us for over eight decades
Comfort Crafted
Every piece designed with meticulous attention to fit, feel, and all-day comfort
Honest Pricing
Fair, transparent pricing that reflects true value without compromising quality
Designed for Every Woman
Inclusive sizing and styles that celebrate every woman's unique beauty and needs
85+ Years of Trust
Three generations of unwavering commitment to quality and customer satisfaction